Notebooks for creative minds, toys for big boys — and girls.


Creative strategy

A roadmap that aligns your communication channels to your business’ vision. The goal of a strategy piece is to establish a consistent, long-term relationship with your audience that gives them the right idea who you are as a business. We do this by tackling your websites, apps, printed media, online and offline campaigns, content and visual identity holistically. This is a great tool to think outside the box — and surprise and delight your customers.

A creative strategy can be a high-level and long term reference, it can be something more tailored for you. You can use creative strategy ad-hoc, for a product launch for example, or on an ongoing basis by outsource all of your business’ creative needs to us. Once we get this right, we can then also start executing each of the points in your plan.

View examples of Muk’s creative strategies


Digital products

Muk has worked with some of UK’s biggest digital teams to create outstanding user experiences. We love using agile and user-centred design methodologies. Our years of experience in the industry have given us a strong expertise in digital products that are relevant now. We offer user interface and user experience design, as well as design consultancy that can transform your organisation into the next level.

If you don’t have a digital team, and need a beautiful, effective and timeless website — or app — we’re happy to help. We work with you closely to understand your needs and your customers’ desires in order to design the right digital product for you. We then walk you through your options for bringing your website into life.

View examples of our digital products


Art direction

Art direction is about creating ideas and communicating them effectively to inspire and guide your creatives. Muk has gained the right blend of skills as art directors and image makers. We have an eye for cultural and visual trends, and always look beyond our industry to learn from. Our job is to make sure that the artistic vision is consistent, relevant and meets your business’ needs. We lead complex projects, like experiences, photo shoots and editorial pieces, while collaborating and co-working with individuals every step of the way.

We also have the right eye to recognise the talent and know how to get the best out of them.

View examples of art direction

Selected clients


Jonathan Barnbrook • Financial Times • HSBC • Mitsubishi • Fortnum&Mason • UBS • PepsiCo • British Gas • Central Saint Martins • Publicis Sapient • AnalogFolk • Red Badger • Critical Mass • SALT • Pera Museum

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Selected case studies


Creatives in collaboration Exhibition catalogue for Carla Benzing

What does the opposite of desire look like? Art direction and editorial design for Unknown Quantities Journal The Abject Issue

Building a network of Turkish Creatives Social campaign #ForCreativeMinds for Muk Design

Letters as ultimate muses Muse Typeface

Images over words: How to draw boundaries between disciplines Catalogue and website design for Central Saint Martins Degree Show

You can get hit by a bus tomorrow why is global warming your problem? Creative strategy and posters for Brandalism's campaign against United Nation’s Climate Change conference COP21

A paradoxical Twitter bot for the Occupy movement @OccupyTwitter

Being a houseguest in China Art direction and creative strategy for SUNHOO

Learning from #Occupy: What is the potential of #digital #publicspace as a #medium? Creative strategy and experimental coding for #OccupyOccupy

How to visualise progress? Visual identity for Central Saint Martins Postgraduate Show