As a stationery brand, we wanted to bring an element of human to our brand voice and express the unique minds behind the creative process that notebooks are associated with. To do so, we collaborated with Dilek Altan, a fashion photographer by trade, who wanted to challenge herself by teaming up with a lifestyle brand for a change. This unusual partnership allowed a unique point of view, portraying notebooks as a fashion statement. We invited 12 creatives to take part in the series. We photographed each in their own work space with a notebook of their choice. Individuals portrayed in the series are creatives from various fields of art and design. The aim by doing so was to build an organic network of similar minds. Furthermore, this variety naturally created a heterogeneous crowd, as well as a rich visual diversity — a perfect representation of the selection of Muk’s products. Finally, we wrote short essay about each participant, a personal look into their personas and artistic styles, to be shared with their photos. The campaign was run for the first time on social media and gained massive interest proven by numbers.

Campaign design #ForCreativeMinds

Client: Muk Design

Photography: Dilek Altan
Models: Elif Tanverdi, Onur Eker, Elif Domanic, Hasan Karaarslan, Ferdi Alici, Harun Kerem Kose, Gozde Turkkan, Begum Yetis, Tuse Tamer, Tuna Aydinlioglu, Ceyhun Saracoglu, Gunes Engin


onur eker

Just walking into his space, I could feel the beauty a craftsman is dedicated to create in everything they touch. His aura was everywhere he‘s been, applying the knowledge of making beautiful things in every practice of his life. Such a pleasure to have collaborated with you! (…)


elif tanverdi

@cizenbayan (or nowadays known as @elifmusique) is a very inspiring woman that you should know about. She's a visionary, who's one of the first people to have taken advantage of the potential of social media as it was an emerging platform. This was back, back in the day, over a decade ago. Since then, she's delighted and enlightened her international audience as an influencer as she constantly reinvented herself as a creative and a human being. Nowadays, she's been practising a nomadic lifestyle, where she travels the world without having a home to return to, while kicking ass behind the decks through her new, up and coming music career.


elif domanic

This one features a unique creative soul from my motherland, with whom I also share a first name. @ElifDomanic is a costume designer, an art director, a new mom and an all-time it girl, as I would describe her. Under a dead cool disguise, I remember being surprised by her ease and hospitality, as she not only accepted my cold call for collaboration, but also she so warmly hosted us in her home that she shared with then-boyfriend Can for our photoshoot. The series, photographed by @DilekAltan, features in the background Elif's tastefully kinky leather harnesses and accessories, by @ElifDomanicBoudoir. I love the bold expression and dark sense of beauty that reflects through her personal style, her designs and everything else she touches.


hasan karaarslan

The scrapyard series from one of's earlier collections ironically captured the soul of the setting; high ceilings, bare concrete walls, exposed pipes and cables, steel staircases. Hello hello to huge empty spaces, industrial architectures and strong hands of the crafts(wo)men.


ferdi alici, harun kerem kose (Ouchhh)

Here comes a cool bunch running a cool studio, that goes by the name @ouchhh. They're popping from every corner of the creative realms lately, and I feel a little bit like a proud mum. I casually bumped into an installation of theirs in the middle of deep playa last summer. I'm looking forward to seeing their talk in @OFFFest this year, and I think you should too. An up-and-coming, award-winning, data-crushing, cross-disciplining new media agency working with embryo platforms that most of us haven't even known existed. They cruise in experimental territories, and the insanely tedious craftsmanship and very ambitious vision comes across in their work. And that’s how you attract such big clients. Cause their client list is a proper name dropping fiesta.


Gozde Mimiko turkkan

Interestingly, we could’ve crossed paths so on many other occasions if it wasn’t for the right timing. We both went to Central Saint Martins at some point, for instance. Then, my first job after architecture school was working for @VasifKortun at @salt_online. Shortly after I left, Gozde had joined the family to do a couple of talks, even being interviewed by Mr Kortun himself. Our shared love (hers arguably much greater than mine)⁣⁣⁣ to Muay Thai Kickboxing is another lovely synchronicity that brought our souls together.


begum yetis

I’ve been keeping an eye on Begum and Matt’s work, and first of all, I can see their chemistry. So congratulations for finding each other, guys. Most of us crave for it, and it’s really hard to find it. One of their exhibitions BARE WITH ME in @doomedgallerydalston was selected by @another_man as 10 most visually arresting photo stories of 2018. Now, I haven’t seen every single visually arresting photo series of 2018, but I can confirm that this one does deliver. So long story short, I wanna take this opportunity to declare my crush for the Begum&Matt duo, and offer being their third wheel.


tuse tamer

Tuse is an artist, and the wise woman at the party. Big cat eyes, raki on one hand, ciggy on the other, telling you how it is. Her photography is ephemeral and full of emotions. But what I like about her the most, the way I want her to be as I see her through brief moments curated exposure, is her boldness, her unapologetic-ness, or better, her untranslatable "eyvallahsiz"ness. She's vulnerable, but also doesn't reveal too much, which comes across in her art, and her relationship with language. As a sport, I quite enjoy very tasteful, very effortless, very homourous and yet very curated social feed.

Very special thanks to Dilek Altan

Very special thanks to Dilek Altan